The industry of news and journalism has significantly changed. The main reason is because of the technology and social media that has been developed and created for us to use today. Social media has changed the way we find out information and even view information and news. Technology and social media have both also affected the industry economically. At first, the tools that they both provided made it cheaper for news stations and companies to produce and provide information to their audience; however, now, the two have made it just about free for people to access the information.
The main problem for journalists today is adapting to what journalism now is and to the future. “The story of journalism in 2012 is still often told as the story of the breakdown of the old world, the end of the period when “the news” was whatever an enumerable collection of institutionally stable actors chose to publish.” (http://towcenter.org/research/post-industrial-journalism/introduction/)
While it has become convenient for companies, businesses and consumers to view everything online and as quickly as they can, there are many problems and issues that follow. New technology and social media has made it so that “new distribution channels for news and advertising might generate less money per user, rather than more.” (http://towcenter.org/research/post-industrial-journalism/introduction/) There other problem is revolution.
It doesn’t cost money to produce or print news anymore. You can get it out to the public with a click of a button. The main downfall to that, is that people no longer have to pay to find out information or news that is happening in the world. While some companies have digital subscriptions that viewers have to pay for, such as the Los Angeles Times and the New York Times, it still isn’t the same as when people had to purchase a paper to find out the latest stories. People can go on Twitter, Facebook and Instagram and find out everything they want to know, need to know, and care about knowing within minutes.
Some people argue that social media, and the information we take from it, is not considered journalism. As seen in Erin Everhart’s blog about journalism: (http://blog.journalistics.com/2011/how-is-social-media-not-journalism/) Everhart says, “Social media has an ever-more influential position in the disseminating and the consumption of news and information, and it strikes me as odd that I get assaulted from my more mainstream journalism friends with accusations that I’m letting my journalism degree go to waste by being a digital marketer.” Consequently, Sarah Wulfeck says in her blog post on Beyond that “this kind of mistake always offends me…what is upsetting is that not only does this kind of public #fail scare other brands away from social media efforts, but it also underlines the still slow-to-adopt standard requisite that brand community management strategists should have both journalistic experience and ethics training.”
“The broadly negative turn in the fortunes of legacy news businesses leads us to two conclusions: News has to become cheaper to produce, and cost reduction must be accompanied by a restructuring of organizational models and processes.” (http://towcenter.org/research/post-industrial-journalism/conclusion/) Legacy publishers are about reproducing content and delivering it. “A news station similarly maintains the capabilities to send out its material over cable or satellite; a magazine runs or contracts for both printing services and distribution networks.”
“The current ecosystem contains new assets, such as an explosion in digital data and computational power. It also contains new opportunities, such as the ability to form low-cost partnerships and consortia, and it contains forces that affect news organizations, from the assumptions and support or obstacles produced by schools, businesses and governments.” (http://towcenter.org/research/post-industrial-journalism/conclusion/)
To conclude, journalists need to make a change, and more importantly, need to change with the times.